GEO

Local Business GEO: How to Get Cited by AI for Local Queries

LocalBusiness schema, NAP consistency and the trust signals that win local AI recommendations like "best [service] near me".

Local Business GEO: How to Get Cited by AI for Local Queries

Why is local a key AI battleground?

"Best dentist near me" increasingly returns an AI answer naming two or three businesses. Being one of them is the entire game for local operators.

LocalBusiness schema is non-negotiable

Add LocalBusiness JSON-LD with name, address, geo coordinates, openingHours, telephone and priceRange. This is how AI resolves you as a real place it can recommend.

Reviews and ratings

Mark up your reviews with AggregateRating. AI weighs star ratings heavily when recommending local options — an unmarked 5-star reputation is invisible to it.

NAP consistency

Keep your Name, Address and Phone identical across your site, Google Business Profile and directories. Inconsistency makes AI distrust the entity and drop it from recommendations.

Frequently asked questions

What schema does a local business need for AI?
LocalBusiness (or a subtype like Restaurant/Dentist) with address, geo, hours and phone, plus AggregateRating for reviews. Add Organization and sameAs for entity authority.
Does my Google Business Profile affect AI answers?
Yes. Consistent NAP between your site and your Google Business Profile strengthens entity trust, which feeds local AI recommendations.
How do I show ratings to AI?
Wrap your existing reviews in AggregateRating JSON-LD with ratingValue and reviewCount so engines can read and surface them.